Interactive Story Games Surge in the UK Q4 2020

Interactive story games have seen varied performances in the UK's fourth quarter of 2020. Sensor Tower's data offers a glimpse into the trends that shaped the end of the year for these engaging applications.

Chat Master!, published by SUPERSONIC STUDIOS LTD, experienced a peak in downloads during the last week of October with 228K, followed by a gradual decrease to 104K by the year's end. The weekly active users also saw a high of 376K in October, eventually settling at 232K. Revenue trends peaked in the last week of December at $185K.

Lion Studios' Save the baby - Adventure game witnessed its highest downloads in mid-October at 37K, with a subsequent decline to 13K by December's close. Active users reached their zenith in late November at 50K before a slight dip to 36K. The game's revenue saw a significant increase in late November, hitting $389K.

Episode - Choose Your Story from Episode Interactive saw a consistent revenue growth, culminating in $158K in the final week of December. Downloads for the game had a sharp increase in the last two weeks of December, reaching a high of 52K. Active users mirrored this upward trend, peaking at 140K in the same period.

Street Hustle, also by Lion Studios, showed an initial surge in downloads to 44K in mid-November, followed by a decrease to 19K. Active users saw a high of 53K in November, which tapered off to 25K by the end of December. Revenue for the game was modest, with the highest at $109K in late November.

Lastly, Tabou Stories®: Love Episodes from nanobitsoftware.com maintained a steady revenue stream, finishing with $27K in the last week of December. Downloads saw a decline from 12K in early October to 13K at the year's end, while active users had a late December upswing to 46K.

For more insights on the performance of these interactive story games and others, Sensor Tower's full analyses provide comprehensive data and trends.